AI agents in marketing: what can be trusted to run unsupervised
Which marketing tasks an AI agent can run without supervision, judged by how reversible the action is and how much is exposed when it goes wrong.
Desk 01
AI & Generative Marketing
Generative AI in content and campaigns, marketing agents, and what autonomous execution does to the marketing team.
This desk covers
- Generative AI content
- Marketing agents
- Autonomous campaigns
- Agentic marketing
- AI campaign optimisation
- AI brand governance
Latest coverage
How to evaluate an AI marketing tool without relying on the demo
How to test an AI marketing tool on your own messy data, what to ask about its failure cases, and how to design a pilot that is able to fail.
Connected desks
- Content, SEO & GEOContent strategy, search, and the new discipline of optimising for generative engines.
- MarTech Stack & OpsCDPs, automation, integrations and the long march of stack consolidation.
- Data, Privacy & ConsentFirst-party data strategy, cookie deprecation, consent management and clean rooms.
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