Marketing automation is splitting into rules and judgement. Most instances cannot tell them apart
Explore how marketing automation is separating rules from judgment and what that means for MarTech operations.
Desk 03
MarTech Stack & Ops
CDPs, automation, integrations and the long march of stack consolidation.
This desk covers
- Customer data platforms
- Marketing automation
- Marketing Operations
- Platform integration
- Stack consolidation
- Data quality
- Workflow management
- RevOps overlap
Latest coverage
The martech costs nobody budgets for, and when they land
Discover overlooked MarTech costs that can affect budgeting, stack management, and growth operations.
How to count your martech stack, and why the number matters less than the overlap
A practical method for auditing a martech stack, why the tool count matters less than the overlap between them, and what to do with the findings.
The consolidation question: when one platform beats five
Three stack problems that look identical and are not, what the suite pitch leaves out, and a practical test for whether to consolidate at all.
Research on this desk
No studies published against Stack & Ops yet. See all research.
Related reports
Connected desks
- Data, Privacy & ConsentFirst-party data strategy, cookie deprecation, consent management and clean rooms.
- Analytics & AttributionMeasurement, marketing-mix modelling and the return of first-party analytics.
- CX & PersonalizationJourneys, real-time personalization, loyalty and the technology of retention.
The briefing
Follow Stack & Ops without watching for it.
One email a week covering this desk and the nine beside it.