The martech costs nobody budgets for, and when they land
Discover overlooked MarTech costs that can affect budgeting, stack management, and growth operations.
Desk 03
MarTech Stack & Ops
CDPs, automation, integrations and the long march of stack consolidation.
This desk covers
- Customer data platforms
- Marketing automation
- Marketing Operations
- Platform integration
- Stack consolidation
- Data quality
- Workflow management
- RevOps overlap
Latest coverage
How to count your martech stack, and why the number matters less than the overlap
A practical method for auditing a martech stack, why the tool count matters less than the overlap between them, and what to do with the findings.
The consolidation question: when one platform beats five
Three stack problems that look identical and are not, what the suite pitch leaves out, and a practical test for whether to consolidate at all.
Research on this desk
No studies published against Stack & Ops yet. See all research.
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- CX & PersonalizationJourneys, real-time personalization, loyalty and the technology of retention.
The briefing
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One email a week covering this desk and the nine beside it.