Customer proof is now a capacity problem
Explore how customer proof capacity affects B2B demand generation, case studies, sales enablement, and account-based marketing.
MarTech and the business of demand
MarTech, without the marketing.
Independent reporting and original research on the marketing technology stack - what shipped, what it costs, and whether it changes anything.
Demand Gen & ABM
Analytics & Attribution
The MQL now has a second audience: the bidding algorithm
Explore how marketing-qualified leads influence bidding algorithms, campaign optimization, and B2B marketing attribution.
02 / Coverage
The stream
Everything else the desks have filed, newest first.
MarTech Stack & Ops
Marketing automation is splitting into rules and judgement. Most instances cannot tell them apart
Explore how marketing automation is separating rules from judgment and what that means for MarTech operations.
Advertising & Media
Google keeps its ad exchange. What the remedies change for B2B buyers, and when
Understand what Google’s ad exchange remedies could change for B2B buyers, ad auctions, and digital media buying.
Data, Privacy & Consent
The deletion pipeline inside your third-party data, in plain terms
Understand how third-party data deletion pipelines work across data, privacy, and consent operations.
MarTech Stack & Ops
The martech costs nobody budgets for, and when they land
Discover overlooked MarTech costs that can affect budgeting, stack management, and growth operations.
Analytics & Attribution
Data Clean Rooms: What They Actually Solve for B2B Marketers
Learn what data clean rooms actually solve for B2B marketers, including privacy-safe matching, measurement, audience analysis, and partner data collaboration.
Advertising & Media
The Lead Form Is Moving Into the Ad Unit
Explore how lead forms embedded inside ad units change conversion paths, data capture, campaign measurement, user experience, and marketing workflows.
Analytics & Attribution
Machines Are the Majority. Your Analytics Still Assume Otherwise
Explore why analytics models built around human activity struggle when automated agents dominate traffic, actions, workflows, and digital interactions.
Data, Privacy & Consent
The sender requirements that now govern B2B email
Understand the sender requirements now shaping B2B email, including authentication, unsubscribe rules, spam controls, and deliverability standards.
MarTech Stack & Ops
How to count your martech stack, and why the number matters less than the overlap
A practical method for auditing a martech stack, why the tool count matters less than the overlap between them, and what to do with the findings.
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04 / What we coverMarTech Diet
What we cover
Ten desks, one stack. Follow the part of marketing technology you actually own.
Data, Privacy & Consent
First-party data strategy, cookie deprecation, consent management and clean rooms.
- First-party data
- Cookie deprecation
- Consent management
- Data clean rooms
- Marketing-data governance
- Customer privacy
The deletion pipeline inside your third-party data, in plain terms
Understand how third-party data deletion pipelines work across data, privacy, and consent operations.
03 / Featured research
Featured research
Recurring series
The Growth Signal
Our recurring research series on what is actually moving B2B pipeline - built from original data, not vendor surveys.
Read the latest editionThe first edition is in production. Editions are tagged the-growth-signal in the newsroom and appear here automatically once published - nothing is shown in the meantime.
- 01Original work only.
Every article here is researched and written by our editorial team. We do not republish press releases.
- 02Written for buyers.
Our readers choose, integrate and defend marketing technology. We write for that job.
- 03Independent of vendors.
Coverage is not for sale. Sponsored content is always labelled as sponsored.
The weekly brief
One email a week on the marketing stack: what launched, what it means, and what to ignore.
Written by our editors, free to read.
What is in it
- 01Platform and policy changes that affect measurement
- 02What the research desk is finding, before it publishes
- 03New reports and studies as they go live
OperatorsPractical MarTech
Start from the job, not the category
Seven operational problems, each mapped to the desk that covers it.
- 01Build the stackCDPs, automation, integration and consolidation decisions.
- 02Generate demandPipeline programmes, ABM orchestration and intent targeting.
- 03Improve measurementAttribution, MMM and incrementality that survives scrutiny.
- 04Govern customer dataConsent, clean rooms, identity resolution and governance.
- 05Personalise journeysReal-time personalisation and journey orchestration.
- 06Scale contentContent operations, organic discovery and generative search.
- 07Improve advertising performanceProgrammatic, retail media, CTV and open-web buying.
Work with the publication
All services →- Editorial servicesResearch-led articles, thought leadership and sponsored content held to the same standards as our own coverage.
- B2B lead generationGated content and intent-led campaigns to a marketing-operations audience, with consent captured on the record.
- Events & webinarsSponsored webinars, virtual roundtables and research panels, with post-event lead delivery.
Magrofy Media Network
Six titles, one reader in mind.
You are reading the sixth. The others: