MarTech and the business of demand
MarTech and the business of demand
Independent reporting and original research on the marketing technology stack - what shipped, what it costs, and whether it changes anything.
Understand how third-party data deletion pipelines work across data, privacy, and consent operations.
Discover overlooked MarTech costs that can affect budgeting, stack management, and growth operations.
Learn what data clean rooms actually solve for B2B marketers, including privacy-safe matching, measurement, audience analysis, and partner data collaboration.
Everything else the desks have filed, newest first.
Understand the sender requirements now shaping B2B email, including authentication, unsubscribe rules, spam controls, and deliverability standards.
A practical method for auditing a martech stack, why the tool count matters less than the overlap between them, and what to do with the findings.
What GDPR and CCPA actually require of B2B marketers, the record-keeping most programmes get wrong, and what good practice looks like day to day.
Which marketing tasks an AI agent can run without supervision, judged by how reversible the action is and how much is exposed when it goes wrong.
ABM software does three different jobs. How to tell selection, activation and measurement apart before comparing tools that are not substitutes.
What has genuinely changed as search shifts to synthesised answers, what has not, and where the honest position is that nobody yet knows.
A definition of first-party data that survives scrutiny, why the distinction is not academic, and four questions to ask of any dataset you hold.
Four conditions decide whether a retail media network outside retail is viable, and the questions to ask before committing advertising budget.
Where webinar value leaks between registration and follow-up, what a functioning programme looks like, and the measurement that actually matters.
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Ten desks, one stack. Follow the part of marketing technology you actually own.
Data, Privacy & Consent
First-party data strategy, cookie deprecation, consent management and clean rooms.
Understand how third-party data deletion pipelines work across data, privacy, and consent operations.
Recurring series
Our recurring research series on what is actually moving B2B pipeline - built from original data, not vendor surveys.
Read the latest editionThe first edition is in production. Editions are tagged the-growth-signal in the newsroom and appear here automatically once published - nothing is shown in the meantime.
Every article here is researched and written by our editorial team. We do not republish press releases.
Our readers choose, integrate and defend marketing technology. We write for that job.
Coverage is not for sale. Sponsored content is always labelled as sponsored.
The weekly brief
Written by our editors, free to read.
What is in it
Seven operational problems, each mapped to the desk that covers it.
Magrofy Media Network
You are reading the sixth. The others:
