B2B creator programmes: the operating model behind them
Who does the work in a B2B creator programme, how it is budgeted, who owns the audience, and how to measure it without pretending it is precise.
Desk 08
Social, Influencer & Community
Social platforms, creator tooling and community-led growth.
This desk covers
- Social platforms
- Influencer technology
- Creator platforms
- Community-led growth
- Social listening
- Advocacy platforms
Connected desks
- Content, SEO & GEOContent strategy, search, and the new discipline of optimising for generative engines.
- Advertising & MediaProgrammatic, connected TV, retail media and the open web versus the walled gardens.
- Events & Webinar TechField, virtual and hybrid event platforms, and what actually produces pipeline.
The briefing
Follow Social & Community without watching for it.
One email a week covering this desk and the nine beside it.