Optimising for generative engines: what has actually changed
What has genuinely changed as search shifts to synthesised answers, what has not, and where the honest position is that nobody yet knows.
Desk 05
Content, SEO & GEO
Content strategy, search, and the new discipline of optimising for generative engines.
This desk covers
- Content marketing
- Search engine optimisation
- Generative-engine optimisation
- Content operations
- Organic discovery
- Search platforms
- Content intelligence
Connected desks
- AI & Generative MarketingGenerative AI in content and campaigns, marketing agents, and what autonomous execution does to the marketing team.
- Social, Influencer & CommunitySocial platforms, creator tooling and community-led growth.
- Analytics & AttributionMeasurement, marketing-mix modelling and the return of first-party analytics.
The briefing
Follow Content & Search without watching for it.
One email a week covering this desk and the nine beside it.