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- ArticleAI & Generative MarketingAI agents in marketing: what can be trusted to run unsupervisedWhich marketing tasks an AI agent can run without supervision, judged by how reversible the action is and how much is exposed when it goes wrong.
- ReportDemand Gen & ABMThe State of B2B Demand Generation 2026A sourced review of B2B demand generation in 2026: buying group size, the rep-free preference at 67%, content consumption behaviour, and where AI has …