MarTech Diet

All coverage

Everything the desks have filed, newest first - across all ten briefs, in one place.

Three stack problems that look identical and are not, what the suite pitch leaves out, and a practical test for whether to consolidate at all.

28 Jul 2026

How to test an AI marketing tool on your own messy data, what to ask about its failure cases, and how to design a pilot that is able to fail.

28 Jul 2026

Who does the work in a B2B creator programme, how it is budgeted, who owns the audience, and how to measure it without pretending it is precise.

27 Jul 2026