Customer proof is now a capacity problem
Explore how customer proof capacity affects B2B demand generation, case studies, sales enablement, and account-based marketing.
MarTech Diet
All coverage
Everything the desks have filed, newest first - across all ten briefs, in one place.
Demand Gen & ABM
Analytics & Attribution
The MQL now has a second audience: the bidding algorithm
Explore how marketing-qualified leads influence bidding algorithms, campaign optimization, and B2B marketing attribution.
Analytics & Attribution
What branded search actually shows, now that Google answers it
Understand what branded search reveals about brand demand, visibility, and audience intent as Google answers more queries directly.
Social, Influencer & Community
LinkedIn verification is becoming a reach tier. Marketing should be counting the badges
Explore how LinkedIn verification may affect reach and why marketing teams should track verification badges.
MarTech Stack & Ops
Marketing automation is splitting into rules and judgement. Most instances cannot tell them apart
Explore how marketing automation is separating rules from judgment and what that means for MarTech operations.
Advertising & Media
Google keeps its ad exchange. What the remedies change for B2B buyers, and when
Understand what Google’s ad exchange remedies could change for B2B buyers, ad auctions, and digital media buying.
Data, Privacy & Consent
The deletion pipeline inside your third-party data, in plain terms
Understand how third-party data deletion pipelines work across data, privacy, and consent operations.
MarTech Stack & Ops
The martech costs nobody budgets for, and when they land
Discover overlooked MarTech costs that can affect budgeting, stack management, and growth operations.
Analytics & Attribution
Data Clean Rooms: What They Actually Solve for B2B Marketers
Learn what data clean rooms actually solve for B2B marketers, including privacy-safe matching, measurement, audience analysis, and partner data collaboration.
Advertising & Media
The Lead Form Is Moving Into the Ad Unit
Explore how lead forms embedded inside ad units change conversion paths, data capture, campaign measurement, user experience, and marketing workflows.
Analytics & Attribution
Machines Are the Majority. Your Analytics Still Assume Otherwise
Explore why analytics models built around human activity struggle when automated agents dominate traffic, actions, workflows, and digital interactions.