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- ArticleAI & Generative MarketingHow to evaluate an AI marketing tool without relying on the demoHow to test an AI marketing tool on your own messy data, what to ask about its failure cases, and how to design a pilot that is able to fail.
- ArticleCX & PersonalizationSafari now decides what counts as first-party personalisation…relationship with any firm named. Journalism, not procurement or legal advice. Corrections welcome.
- ArticleDemand Gen & ABMCustomer proof is now a capacity problemExplore how customer proof capacity affects B2B demand generation, case studies, sales enablement, and account-based marketing.
- ArticleAnalytics & AttributionThe MQL now has a second audience: the bidding algorithmExplore how marketing-qualified leads influence bidding algorithms, campaign optimization, and B2B marketing attribution.
- ArticleAnalytics & AttributionWhat branded search actually shows, now that Google answers itUnderstand what branded search reveals about brand demand, visibility, and audience intent as Google answers more queries directly.
- ArticleSocial, Influencer & CommunityLinkedIn verification is becoming a reach tier. Marketing should be counting the badgesExplore how LinkedIn verification may affect reach and why marketing teams should track verification badges.
- ArticleMarTech Stack & OpsMarketing automation is splitting into rules and judgement. Most instances cannot tell them apartExplore how marketing automation is separating rules from judgment and what that means for MarTech operations.
- ArticleMarTech Stack & OpsThe martech costs nobody budgets for, and when they landDiscover overlooked MarTech costs that can affect budgeting, stack management, and growth operations.
- ArticleAnalytics & AttributionData Clean Rooms: What They Actually Solve for B2B MarketersLearn what data clean rooms actually solve for B2B marketers, including privacy-safe matching, measurement, audience analysis, and partner data collab…
- ArticleAdvertising & MediaThe Lead Form Is Moving Into the Ad UnitExplore how lead forms embedded inside ad units change conversion paths, data capture, campaign measurement, user experience, and marketing workflows.